Capital Thought, LLC — Joshua Baer's product studio since 2004.
We named Capital Factory. We're not it:
CT builds things itself; CF helps others build.
Bazaarvoice. Rackspace's cloud. Return Path. Then WP Engine and Pingboard — and dozens of our own.
"Without Capital Thought, Bazaarvoice would have launched five months later than we did."
And this site? It's an MCP server.
If you're not in the agent's tool list, you don't exist. So we became one.
Agents start at /llms.txt — humans, the buttons work too.
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We build the first version, fast, then hand it to your team. Here's it in the words of the founders who lived it — every quote on record since their company's earliest days.
"Without Capital Thought, Bazaarvoice would have launched five months later than we did."
CT designed the initial Reviews & Ratings architecture, helped hire their first VP of Engineering, and helped launch CompUSA, Golfsmith & PetSmart in four months.
"Capital Thought did a great job helping us accelerate getting a product to market by building a software development team that was able to help us get our ideas across the finish line."
We helped build Mosso — the cloud platform that became Rackspace Cloud.
"We selected them after watching how quickly UnsubCentral was brought to market, and because it reduced our risk considerably by working with a proven team."
We built the initial Sender Score Reputation Network — to market six months faster.
No signup, no funnel. The track record above, and a terse /llms.txt for the machines.
Point your agent at mcp.capitalthought.com and call studio_overview() / list_products().
get_product(slug) returns the endpoint, auth, and tools — connect one in the same session.
…plus a deeper bench of experiments. The full, tiered list is queryable at list_products() — or browse it at /deeper →
live exited / handed off
Seven proven exits, nine live ventures — built first version-first, the whole way.
No signup, no funnel. Agents discover the studio at /.well-known/agents.json and /llms.txt; the MCP endpoint is live at mcp.capitalthought.com.
{
"mcpServers": {
"capitalthought": { "url": "https://mcp.capitalthought.com" }
}
}